Washington Capitals: 3 reasons why new retro jersey is amazing

#2 A modern twist

Fans have been clamoring for a modernized version of a retro jersey for a long time. Even Alex Ovechkin himself wrote on Instagram that he wanted that jersey from his rookie and sophomore year back in some way, shape or form.

What’s unique about hockey jerseys is that changes are initiated by every team usually. What adidas did was approach every team, study their history, and come up with a concept that was never seen before. The company started the process two years ago.

Their idea was to honor an important moment or season in each team’s history with throwback designs in updated or inverted colors. Every team participated including new clubs like the Vegas Golden Knights who don’t quite have a lot of history yet.

In a phone interview with Scott Allen of The Washington Post (subscription required), Hunter Lochmann, Monumental Sports and Entertainment’s senior vice president of marketing and brand strategy said:

"“They looked at our history of logos and uniforms and they gave us a couple of options in terms of color scheme. Our internal group looked at it, and we all knew it was time to bring the screaming eagle back. We thought the combination of the screaming eagle plus the red was the way to go, pretty universally.”"