Breaking down the Washington Capitals road jersey sponsorship with TikTok

The Washington Capitals along with Monumental Sports and Entertainment announced a partnership with TikTok. For the Caps 50th anniversary season they'll be wearing TikTok as their official road jersey sponsor patch. Per the press release from the Capitals, it's a mutli year partnership and wil include the NBA's Washington WIzards, the WNBA's Washington Mystics, the NBA G League's Capital City Go Go, and NBA2K's Wizards District Gaming.

It will run through the conclusion of the 2026-27 season per the release. The first Caps road game is a September 24 preseason date in Boston against the Bruins. Jim Van Stone the President of Business Operations and Chief Commercial Offcier at MSE said this in the press release:

As a sports enterprise with a large and diverse fan base, we are excited to utilize TikTok to uniquely connect, entertain and interact with fans across all of our Monumental Sports Teams starting with the Capitals 50th Anniversary Celebration this fall. TikTok empowers our fans to share their passion for the Caps and all our teams in their own unique ways, and we are excited by the opportunity the partnership provides to continue to grow the game, showcase our players personalities and actively engage with the TikTok community through content creation.

The Caps are currently the eighth most followed team on the app with more than 387,700 followers. The tam's account always features fresh content highlighting players and their personalities both on and off the ice with 10.3 million TikTok likes to date and over 14.4k posts on TikTok using the hashtag #washingtoncapitals. Globally, #hockey has 2.7 million posts whiile #hockeytok has 209.3k posts.

Kate Jhaveri, Global Head of Marketing at TikTok added:

Monumental Sports and Entertainment is home to some of the country's most iconic and beloved sports franchises on TikTok. From behind the scenes content and mic'd up moments, to exclusive access to players, the teams connect with their passionate fans by leaning into the platform in new and creative ways. We couldn't be more excited to partner with MSE as they celebrate 50 years of the Washington Capitals and we're thrilled to be a part of their journey in bringing the joy of sports to a new generation of fans on TikTok

TikTok will be the Caps first ever road jersey partner. Back in 2021 they were the first NHL team to announce a jersey partner with the announcment of Caeasars Sportsbook which was the partner for both the teams home and third jerseys.