Playoff hockey is here.
The place for Washington Capitals and NHL fans to voice their opinions of all that is going on is none other than Twitter. Recently the NHL partnered with the social network and Disney Streaming Services to provide live look ins of games as voted on by the fans.
For the first time ever hockey fans will be able to utilize a Twitter poll to vote for which game they want to be featured in the live look in. This will help drive awareness and viewership of the NHL during this unprecedented time of no fans in the stands.
For each week during the 2020 Stanley Cup playoffs the NHL will select two game nights per week that will feature live look ins on Twitter. On days leading up to the selected dates, fans will be invited to vote for the game of their choice that they’d like to see featured as the live look in on the NHL’s Twitter channel @NHL. The NHL will announce the winning matchup the morning of the game.
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During the Stanley Cup Conference Finals, a minimum of five games will be featured as live look in games while live look ins of every game of the Stanley Cup Final will be featured until the Stanley Cup is raised.
During the 2020 Stanley Cup Qualifiers and Round 1 of the Stanley Cup Playoffs, Twitter will stream the first two minutes of the first period and first two minutes of the third period of the select live look in games. During round two, the third round, and the finals, Twitter will stream the first two minutes of the first period and last two minutes of the third period of the select live look in games.
The live look ins are designed to both drive tune in to live game broadcasts on NBC Sports, regional sports networks, and NHL Network as well as encourage both fan interaction and conversation. Fans will also see in game video highlights plus special twitter moments as well as Twitter emojis with official team hashtags as well as #StanleyCup.
“The virtual fan experience has taken on a new meaning this year and we are excited to be partnering with Twitter and the NHL to launch these new interactive experiences for hockey fans during these unprecedented times. The games are back and the power is in the hands of the fans to vote and determine the action they want to see,” said Barry Tishgart, SVP and General Manger, Hockey, Disney Streaming Services.